I am a writer and a marketing professional by trade in the equine industry. I grew up with quarter horses in upstate NY and currently own one fantastic, smart, funny 8  year old TB mare, Raiderette, (don't ask, yet another story for another time!) in California. I had become aware of the plight of the wild mustangs, horses and burros about 6 years ago and started to track the activity via the rescue sanctuaries and the BLM websites.  As the drama mounted so did my involvement as a "messenger", if you will. 

  I began to receive a daily crush of emails from the mustang groups for different reasons; to help raise money, to donate and to correspond to the government and the BLM. I realized i couldn't respond to them all and I was just one voice. Then it dawned on me.  My database of 8600 friends, equestrians, cowboys, horse enthusiasts and "urban cowboys"  needed to be activated so I began eblasting requests for help to them on behalf of the rescues. 

  To my surprise and dismay, the majority response was, "What wild mustangs roaming the plains?", What roundups? Whats the BLM? and especially from my "urban cowboy" friends (and when I say "cowboy", I mean both men and women).  I realized there was a need for one voice for this message.  I also considered how would I get "urban cowboys", Joe Wall St. and Mary Real Estate, who were not horse people, to become aware of this plight as they would probably never read a "horse" magazine, and how could I provoke them to get involved?

  ONE PLATFORM was needed to supply the information to them but how would I get their attention?

  Then it dawned on me, a beautiful covergirl, and pictorial...heck, whats more attractive than a majestic horse and a beautiful woman?....and together in one magazine?  And I am a man-lovin' fool and I know THAT answer!  Eureka! The idea hit me like a kick in the head from a feisty yearling!  And so marked the birth of trueCOWBOYmagazine in January 2009!  We made it to our One Year Anniversary with an exponential 3.5% database growth to 30,000 and tCmagazine continues to pick up momentum for both true and urban cowboys. Now the responses are these;  "I had no idea there are wild mustangs, horses and burros roaming freely on the plains!", "What can I do to help?", "Why doesn't the BLM just leave them on the ranges?" and "beautiful cover and pictorials!"

  

  It's simple, really.  I love horses, all animals, and if our covergirls help to attract attention and get the word out about them and the mustang plight, I say lets ride!

  I decided to publish digitally for the "green" contribution. No inks dumped into oceans, no trees cut down for paper, no disposal wastes, no clutter, no delivery gas usage, like that...not to mention the unlimited readership potential and international reach via the internet. This is a very cool advantage and something I could never achieve right out of the gate with a printed magazine. It just makes good sense all the way around. My readers love it cause tCmagazine is delivered right to their computor/iPhone/iPad, which they spend 8 -12 hours daily on, they can refer back to it while working on the computor, save it till the next issue hits without clutter, earmark and email pages, and also visit rescue and advertiser sites directly from hotlinked pages...instant gratification for everyone! 

   And, maybe, another mustang can be saved from round ups, penning and their imminent demise off the face of the planet.

Yup, I'm your huckleberry!

Besos

Calamity