I am a writer and a marketing professional by trade in the equine industry. I grew up with quarter horses in upstate NY and currently own one fantastic, smart, funny 8  year old TB mare, Raiderette, (don't ask, yet another story for another time!) in California. I had become aware of the plight of the wild mustangs, horses and burros about 5 years ago and started to track the activity via the rescue sanctuaries and the BLM websites.  As the drama mounted so did my involvement as a "messenger", if you will. I began to receive a daily crush of emails from the mustang groups for different reasons; to help raise money, to donate and to correspond to the government and the BLM. I realized i couldn't respond to them all and I was just one voice. Then it dawned on me.  Our 21,000+ database of equestrians, cowboys, horse enthusiasts and "urban cowboys"  needed to be activated so I began eblasting requests for help to them on behalf of the rescues. To my surprise (and dismay), the majority response by them was, "what wild mustangs roaming the plains?", what roundups? whats the BLM? and especially from my "urban cowboy" friends (and when I say "cowboy", I mean both men and women). And saw there was a need for one voice for the horses. I also considered how would I get "urban cowboys", Joe Wall St. and Mary Real Estate, who were not horse people, to become aware of this plight as they would probably never read a "horse" magazine, and provoke them to get involved. ONE PLATFORM needed to supply the information to them but how would I get their attention? Then it dawned on me, a sexy covergirl, my "buckle bunnies" and pictorial...heck, whats sexier than a wild horse and a beautiful woman?....and together in one magazine???  and I am a man-lovin' fool and I know THAT answer!  Eureka! The idea hit me like a kick in the head from a feisty yearling!  And so marked the birth of trueCOWBOYmagazine in January 2009!  We made it to our One Year Anniversary and tCmagazine continues to pick up momentum for both true and urban cowboys now the responses are these;  "I had no idea there are wild mustangs, horses and burros roaming freely on the plains!", "What can I do to help?", "Why doesn't the BLM just leave them on the ranges?" and "Who's the hot chick on the cover?"  Naturally I correct them and tell them that the hot "chick" is not a chick but a savvy, sexy, horsewoman affectionately referred to as a "buckle bunny".  tee hee!  Look, sex sells ideas, causes, merchandise and provokes interest...no matter what you may think of PETA or Pam Anderson,  why did the two team up to raise awareness of animal abuse?...Gee,

because Anderson helped PETA be noticed internationally with her provocative looks and her strong following...she attracts attention and once attention is gained, then the cause is instilled.  Simple.  I love horses, especially mustangs, and if my buckle bunnies help to get the word out about them and their plight,

I say lets ride!

I decided to publish digitally for the "green" contribution. No inks dumped into oceans, no trees cut down for paper, no disposal wastes, no clutter, no delivery gas usage, like that...not to mention the unlimited readership potential and international reach via the internet. This is a very cool advantage and something I could never achieve right out of the gate with a printed magazine. It just makes good sense all the way around. My readers love it cause tCmagazine is delivered right to their computor/iPhone/mobile, which they spend 8 -12 hours daily on, they can refer back to it while working on the computor, save it till the next issue hits without clutter, earmark and email pages, and also visit rescue and advertiser sites directly from hotlinked pages...instant gratification for everyone! 

And, maybe, another mustang can be saved from round ups, penning and threatened euthanasia!

Yup, I'm your huckleberry and

 VIVO LOS MUSTANGS!